As we head quickly towards tax time, The Reid Effect has, like everyone else, taken a look back at the past year to see where this recession left us standing. On the radio and TV, all we hear is layoffs and cutbacks. I admit to even hearing about budget cuts from a number of my clients. All signs were pointing to bad business – all signs that is except for all the new, good business we were doing at The Reid Effect. We saw a growth of nearly 50 percent! How is it that we avoided participating in this recession? I think like most – we just kept on working hard, putting out quality video productions and treating our clients like we would want to be treated. We focused on what we could do, and didn’t spend a lot of time on what we couldn’t.  People and businesses don’t tend to plan way ahead for the kind of projects that we produce, so we still get nervous wondering what’s around the corner for us, but for now we’ll continue to do what works – working hard to stay relevent and at the top of our game in the field we’re in. By the end of 2010 we may not even have the time to turn on the radio or the TV – who knows what we could accomplish then!
Archive for February, 2010Gaining GroundTuesday, February 9th, 2010
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