It’s been a long spring and summer. We’ve had several projects that have been delayed, postponed, or just seem to be taking forever for one reason or another. This week should prove to be a satisfiying one as it will mark the completion of several projects that have been in the works for a long time. And they are a reminder to me of why we love our work so much here at The Reid Effect.
The three outstanding projects are: 1. A very large and complex yoga project, 2. A promotional video for a company that patrols powerlines, &  3. A short documentary on an artist out of Palm Springs California named James Jensen.     Oh how I love variety. It’s easy to get bored, lazy, uncreative, apathetic, or sloppy when you’re churning out the same widgets day in and day out. We’ve been blessed here to have projects as diverse as we could possibly hope for.
The yoga video has been a nice venture into a world none of us here know much about. With a client that knows exactly what he wants, it’s also been a good opportunity to practice design and delivery to very exacting standards. No room for error here, which is challenging and at the same time very nice because there is no guess work involved. The promo video for the the powerline patrol company is a rare example of the perfect situation – a client who loves your work and has invited you to get as creative as possible – and made available the budget to make it happen. We were hanging out of helicopters and playing in the desert while shooting this one! The final product will be rolled out by the end of the week and we’ll be sure to post it in our sample bin. We know it’s going to be a powerful marketing tool for our client.   And the documentary! Ahhh, the holy grail of production in every sense of the word!  Only in this world are we given the opportunity to stretch and flex our muscles in every arena – from writing and story design, to shooting and post production. There’s nothing quite so rewarding as seeing all the pieces come together to form a sharp, compelling story!
It’s this kind of variety that keeps us fresh, keeps us vigilant in our efforts to deliver inovative, compelling content to our clients. It’s challenging, but it’s great fun. We’ve tried to approach nearly every project this year with this attitude:  ‘What’s one new, creative, sharp, trendy – element that we have never used before that we can employ on this project to make it shine? If we come up with an idea and we don’t know how to do it – what will it take for us to learn?’
We trust it’s this kind of pursuit of excellence that will make this round of clients as happy and successful as they could possibly be, and the impetus that will carry us forward into the next exciting round of projects. Bring ‘em on!