Ever been body surfing?
You know that feeling when you’re on the crest of the wave and it’s just about to go plunging down, vaulting you forward while you struggle to keep balanced and in control? Then you know how things feel here at The Reid Effect. It’s not just lots of spinning plates, or overloaded workloads. It’s that feeling that you’ve reached the corner and you’re going into the turn – and it’s not just more of the same when you round the bend. It’s an entirely new road.
Don’t get me wrong -we LOVE what we do here. We’re passionate about each project because this is what we love to do. In fact, I think that is what’s bringing about these changes. For years now we’ve worked hard to approach each production with this mindset: What can we do that we haven’t done before? What can we improve on, where can we learn, and how can we make this client absolutely certain they got MORE out of this project than they anticipated? I firmly believe that this mindset, along with the awesome talent of our team, is what has brought us increasingly better jobs, exciting clients and more opportunities than we were even dreaming about several years ago.
Taking nothing for granted.
Climbing the wave is the easy part. Not getting crushed as you ride it down is the part that requires hard work, careful attention, and perfect execution using all the skills you’ve developed up until this time. With pilots for two TV shows being finished up, potential work with company’s like Xbox and some large, local clients, we’re more aware now than ever of the need to excel in everything we do. So what can you look for when it comes to The Reid Effect in the future? I’m not sure of all the details yet, but whatever it is, know it will be infused with the attitude of people who are passionate and committed to their talent and trade. As always, stay tuned and check back often.
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Photo: Graham Cook